Our trustees

Hunts Forum’s board of trustees meets bi-monthly and is responsible for the strategic direction and policies of the charity. Julie Farrow is appointed as the Chief Executive to manage the day-to-day operations of the charity and to facilitate its effective operations.

Noel Kearns


Noel became a Trustee for Hunts Forum in December 2020. A resident of Huntingdonshire for over 40 years, he is a qualified accountant whose career encompassed an extensive international background, before leaving corporate life; thereafter, in an individual capacity, Noel has served as director and business advisor for a range of companies in Cambridgeshire and beyond.

Noel’s past vocational and charitable activities include Chair of Trustees at Huntingdon Gymnastics Club, Trustee for SportsAid Eastern (a grant-making body for young athletes) and President of the Greater Peterborough Chamber of Commerce. He was also appointed to the British Chambers of Commerce National Policy Committee. Earlier, Noel’s vocational interests included Chair of school Governors, village hall treasurer and being a regular volunteer visitor to his local Cheshire Home

Noel is a keen follower of all mainstream sports. As a long-time member of Marylebone Cricket Club (MCC), his summers are spent watching cricket at Lord’s, while on cold winter days he cheers on Peterborough Rugby Club and travels across Europe to support the England rugby team.

Elected trustees

Caroline Tyrrell-Jones

Healthwatch Cambridgeshire & Peterborough

Caroline became a Trustee for Hunts Forum in 2019. She works for Healthwatch Cambridgeshire and Peterborough, a member organisation of Hunts Forum based at The Maple Centre.

Caroline has a background of working within local disability organisations and has experience of working with people affected by both physical and learning disabilities together with long term health conditions, including mental health.

Caroline’s role with Healthwatch, as their Communities Programme Manager, brings her into contact with providers of health and care services, commissioners and the voluntary and community sector. Caroline also meets members of the public, encouraging local people to have their say about local health and care services and helping to ensure they have opportunities to be involved at times of change.

At Healthwatch, Caroline oversees areas of work that include engagement, volunteering, Partnership Boards and local health and care forums.

Hayley Williams

Keystone Marketing

Hayley Williams is MD and Founder of Keystone. Established in St Neots, near Cambridge, in 2013, Keystone is a trusted marketing consultancy – transforming marketing impact and engagement. The team focuses on developing marketing strategies for established B2B’s whose marketing hasn’t kept up with their growth, as well as community-centric organisations (such as membership bodies, local councils and not-for-profits) that want to build greater engagement and connections with their audiences. With messaging, content and campaigns being at the heart of what Keystone does, she is committed to bringing this approach into Hunts Forum for the benefit of the organisation, its members, and the wider sector. Hayley joined Hunts Forum as a Trustee in 2019.

Riva Elliott


Riva’s career started as a market researcher and planner in big London ad agencies. She worked with multinational clients such as McDonalds and Citroen, Shell and Perrier.

Riva then went freelance and ended up helping to launch a home computer in the early 80s in Cambridge. That’s how she met her husband, who was launching a home computing magazine at the same time.

Together they then set up and ran a journalism and media training school in London for 26 years. The Press Association bought them out of and retirement beckoned. But Riva doesn’t know how to retire so she became a parish councillor for Hemingford Grey, launched HemingfordHub in time for the pandemic and was invited to join Hunts Forum as a trustee.

Tracey Holliday

Community Development Manager, Oxmoor Huntingdon

Tracey became a Trustee in November 2022; she coordinates Child and Family Centre services in Huntingdon and is Chair of a charity called HCAP Huntingdon Community Action Projects.

HCAP aims to bring local partners together to identify priority gaps in services and, with the support of the community, design and develop new projects to meet these needs. Outside of work, she enjoys going to the cinema, walking, playing badminton and table tennis and looking after her grandson.

Sarah Stones

Plain Sailing Motivation

Sarah joined as a trustee in November 2022. She is passionate about helping people to shine. Her years of experience in HR and working with charities, social enterprises, and SMEs have enabled her to help people from all walks of life increase their motivation and productivity and enhance their outlook on life. As well as working with businesses and individuals, Sarah works closely with schools and with parents/guardians to support children and has a special interest in supporting children and adults with special educational needs.

Sarah has lived in St Neots for over 20 years and enjoys being part of the local community. Before starting her own business, she worked mainly in the charity sector. Sarah’s positive approach to life has enabled her to develop a successful career, overcoming the challenges that cerebral palsy brings on a daily basis.


Councillor Tom Sanderson

Cambridgeshire County Council

Councillor Hilary Cox Condron

Cambridgeshire County Council