Do your marketing plans raise awareness or your services, does it engage your audience, and inspire action, if not consider the steps below to see if you make the most out of marketing opportunities:

Define Your Brand and Messaging

Review your mission statement, does it communicate the core purpose and values of your charity.

Create consistent messaging that highlights the impact and benefits of your services to use within your marketing opportunities.

Understand Your Target Audience

Have you identified the demographics and interests of your target audience, volunteers, service users, consider if there are potential donors.

Consider if your marketing messages need to be tailored to resonate with different segments of your audience.

Online Presence

Develop a user-friendly, informative, and visually appealing website to build a strong online presence. Does your website highlight your services and highlight how they can get involved.

Social Media

Review how you engage with your audience on platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Ensure you share stories, photos, videos, and updates about your services and events.

Use social media advertising to reach a wider audience.

Email Marketing

Maintain an up-to-date email list of supporters, donors, and volunteers.

Send regular newsletters with updates, success stories, upcoming events.

Personalise emails where possible to make recipients feel valued and connected to your cause.

Create Content

Does your content highlight the impact of your services.

Consider what content would motivate your audience to support your charity.

Local Media

Reach out to local newspapers, radio stations, to share newsworthy stories about your charity.

Write press releases that highlight the positive impact of your services..

Events and Fundraisers

Could you organise events that raise awareness and funds for your charity, such as charity runs, auctions, or galas.

Promote these events through your website, social media, email marketing, and local media.

Partners

Are there potential partners with local businesses, or community groups, who share your mission and values whose network could reach a wider audience.

Measure and Evaluate Your Efforts

Track the performance of your marketing campaigns and website traffic.

Gather feedback from your audience to understand what’s working and what needs improvement.

Adjust your plans where needed based on data and feedback to continuously improve your marketing efforts.